5. Natural make-up

The more natural makeup techniques you apply the better. This rule works both for your everyday life and your photo sessions. Avoid bright eye shadow, extremely bright lipsticks or blush. Too much foundation can make your face look greasy and shiny in the picture and later on it will take you ages to photoshop your image. The story is different if you are participating in a thematic photo session. Then do not restrict yourself to neutral shades. Be creative and express yourself through extravagant clothing, mak-up, and hair-do. Do not know what’s right for you? Consult a professional make-up artist, designer or stylist. Trust experts and their advice. And do not forget that whether you are being taken picture of at a fancy-dress ball or in your casual surroundings, your mission is to hide imperfections and highlight your best features.

6. Wear lipstick

Apply lipstick or gloss even if you do not wear any makeup in your everyday life. Pictures can sometimes wash out when they are developed and then your image will look lipless and bleak. Since the real colors will look a few shades lighter, you can apply bright red or shiny pink lipstick. The shade should match your natural skin tone, your blush, even the color of your hair and your eyes. What you should avoid using is deep berries shades, as well as rosy and bronze tints even if what you see in the mirror looks captivating. The problem with these colors is that in photographs they make women look older, add a few extra years, and draw unwanted attention to imperfections, such as lines and wrinkles.