In Mexico people celebrate the Day of the Dead. This is a special event during which citizens adorn streets with marigolds because they believe that these flowers guide the dead with their nice aroma and bright petals. In the UK people stuffed the flower into pillows. Some would infuse them with water and even rub the flowers into the eyelids to gain psychic power. In Wales think that a storm is approaching if marigolds are still closed in the morning.